Sanyo halts orders as bread maker sells like hot cakes

TOKYO, November 25, 2010 (AFP) - Japanese electronics firm Sanyo on Thursday said it is unable to keep up with huge demand for its new cooker that turns uncooked rice into loaves of bread, forcing it to temporarily halt sales.

The company said it will stop taking orders for its 50,000 yen (600 dollar) Gopan rice bread cooker on December 1 as the electronics maker looks to boost production capacity at its plant in China.

It aims to resume taking orders in April for what it claims to be the world's first cooker to mill rice into powder and bake bread.

The company said the orders it had received since its November 11 release far outshone the 58,000 it had planned to sell by the end of March next year.

Sanyo says it plans to deliver the cooker to customers who have already ordered by the end of November, but warned deliveries could be as late as March.

The company had received a deluge of advance orders for the device since unveiling it in July, and postponed its originally planned October launch by a month to secure enough stock.